Illustration and Design Assets created for Health Union, LLC Migraine Community “Shatter the Stigma With Migraine Memes”.

The tone of the migraine community is one of frustration at dealing with a misunderstood disease and much of the content focuses on breaking the stigma and challenging the belief that a migraine is “just a headache”. It is Health Union’s biggest community.

This campaign was created for Migraine Awareness Month 2023. Our team conceptualized creating a lighthearted theme that pokes fun at the irritating things that are commonly said to migraine sufferers. We opted to present these sayings as re-imagined popular memes for members of the community to easily post or share with those in their life who may not understand their disease without being combative.

For the header illustration, a character is sending the memes from their phone as they shatter the glass case of migraine stigma that they are encased in.

Below are assets designed for marketing as well as the meme assets created.